Supercharge your traffic, meEt INTERESTING SEOS & have fun AT...
CANADA'S LARGEST SEO CONFERENCE
EARLY BIRD PRICING EXPIRES IN...
You've seen SEO IRL in / Our speakers have worked with...
"A Phenomenal Experience"
If you want cutting-edge SEO, real-world results, and a community that knows how to have serious fun, SEO IRL is for you.
You’ll get real strategies from folks who are ranking page one in though-as-nail niches (and have the receipts). No nonsense, just straight-up SEO strategies & tactics from the front-lines.
Connect with some of the top SEOs in the world and 400 other smart, friendly SEOs from all over the world. Come to SEOIRL this October and leave buzzing with excitement and a notebook full of things that actually work.
But tickets are limited, and first come, first serve so get yours now before someone else does.
CUTTING-EDGE SEO
Get SEO strategies & tactics that are working right now from the world's top SEOs working in the front-line of the industry.
MAKE NEW FRIENDS
Meet and connect with 400 fellow SEOs, with plenty of time for discussion and networking. The best connections you'll ever make can only be done IRL.
DYNAMIC
The SEO IRL experience is ego-free and chill. Have fun discussing the latest trends or shared passions, meet your heroes and hang out with interesting people
BIGGER THAN EVER
You asked, we listened. SEO IRL is now a 2 day, jam-packed event with lunch & refreshments provided. And swag too, who doesn't like swag?
ATTENDEES
SPEAKERS
JAM-PACKED DAYS
DYNAMIC & FUN
A PHENOMENAL EXPERIENCE
"SEO IRL was a phenomenal experience, and I'm excited to apply what I've learned moving forward. Thank you to everyone who made this event possible"
Razu Shafiee
ML Engineer / SEO
EASILY THE BEST CONFERENCE
"I attended SEO IRL and it was easily the best conference I've been to in a while. Steve Toth and the people he surrounds himself with all about sharing their secrets"
John Clark
SEO
SEO:IRL 2025 SPEAKERS
Below are the confirmed speakers for SEO:IRL 2025. There are more to be announced soon. Please make sure to sign up for the newsletter to be notified of the new speakers
ALEYDA SOLIS
Founder and CEO
Orainti
Aleyda Solis is an SEO consultant and founder of Orainti -a boutique SEO consultancy advising top brands worldwide-, speaker and author.
She shares the latest news and resources in SEO in the SEOFOMO News, the SEOFOMO Newsletter, about Digital Marketing in MarketingFOMO, AI in Marketing in the AI Marketers newsletter, organizes the SEOFOMO Meetup series, provides SEO tips in the Crawling Mondays video series, and is the creator of the free SEO Learning Roadmap LearningSEO.io.
KEVIN INDIG
Growth advisor
kevin-indig.com
Kevin is a Growth advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Bounce, Nextdoor and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 productivity company Atlassian.
Once a week, he sends The Growth Memo with Organic Growth strategies and case studies to +17,300 subscribers.
He has spoken in front of thousands of people at conferences around the globe.
ROSS SIMMONDS
Founder and CEO
Distribution.ai
Ross Simmonds is the founder of Foundation, a content marketing agency dedicated to putting “Marketing” back into “Content Marketing.” The agency goes beyond content creation by focusing on strategy, distribution, and optimization, helping businesses maximize their reach and impact.
TED KUBAITIS
Founder and CEO
SEO Tool Lab
Ted Kubaitis has innovated software solutions that drive results for over 20 years for companies spanning the globe. He launched his engineering career at Microsoft, and several years later Kubaitis pioneered the market for competitive intelligence analysis and founded QL2 Software.
After 17 years, his WebQL tool still continues to be an internationally recognized business leader to the point that the industry term for these data queries has became “QL2.” More recently, he is passionate about SEO marketing and founded SEO Tool Lab. With over 500 SEO factors, his Cora SEO tool has created a double-digit revenue lift and often a search rank increase to #1.
While Kubaitis and his company consult across numerous sectors, he also speaks at SEO conferences and on podcasts dispelling numerous SEO myths and educating about scientific, data-driven SEO solutions.
MARIE HAYNES
SEO & AI Researcher, Author and Consultant
Marie Haynes is a leading expert in Google Search, SEO, and AI-driven algorithms. After leaving her career as a veterinarian in 2012, she built Marie Haynes Consulting Inc., shaping industry understanding of EEAT, Quality Rater Guidelines, and Google’s evolving ranking systems.
In 2022, she shifted focus to AI-driven search, studying RankBrain, Navboost, and the Helpful Content System. She authored SEO in the Gemini Era and now consults, trains teams, and speaks globally on AI’s impact on Search and the future of digital transformation.
MARTHA VAN BERKEL
CEO and Co-founder
schemaapp.com
Martha van Berkel is the CEO and co-founder of Schema App, an end-to-end Schema Markup and Content Knowledge Graph solution. Schema App helps Enterprise SEO teams maximize the value of Schema Markup and build Content Knowledge Graphs in order to drive search performance.
Prior to Schema App, Martha was an intrapreneur at Cisco Systems for 14 years. She has a degree in Applied Mathematics and Engineering and attended MIT for Innovation and Strategy. Martha is a Mom of two energetic kids and is an avid rower.
JONAH BABINS
Magician, Business coach
& Founder
Jonah Babins is a professional magician, producer, and coach with over 25 years of experience performing across Canada. He is also the founder of Toronto Magic Company.
Jonah Babins will be bringing the magic to life at SEO IRL. Get ready for an unforgettable experience filled with wonder and amazement!
STEVE TOTH
CEO and CSO Notebook Agency, SEO Notebook & Ainotebook
Steve Toth is an independent SEO Consultant and creator of SEO Notebook, a newsletter with over 19,000 subscribers. He has created award-winning SEO strategies to rank #1 for multiple keywords with over 300,000 monthly searches. He has driven over 50 million clicks for FreshBooks.com, including a page that generated traffic valued at $50,000 per week.
In March 2020, Steve left FreshBooks, turning his former employer into a client. 2 years later, Steve grew his consulting firm Notebook to over 1M in revenue. Growing companies around the world trust Steve to guide their SEO campaigns.
& MORE TO COME
We are securing more of the worlds top SEOs for SEO IRL!
You've seen SEO IRL in / Our speakers have worked with...
SUPERCHARGE YOUR TRAFFIC - CONNECT - HAVE FUN
DON'T MISS OUT ON ONE OF THE BEST SEO EVENTS OF THE YEAR
[CUTTING-EDGE SEO STRATEGIES & TACTICS]
WHAT SUCCESSFUL SEOS ARE DOING DIFFERENTLY IN 2025
Whether you’re a freelancer, agency owner, or running SEO for your own projects, let’s be honest: It's hard to stay on top of all the changes.
That’s why SEO IRL exists. Instead of guessing what’s working, we've assembled some of the world's top SEOs so that you can duplicate the strategies and tactics that actually move the needle, no guesswork required.
You want more clients, more traffic, and more revenue? The people on stage have done it, and they’re ready to show you exactly how. Learn the secrets of SEOs thriving in the hardest niches, brought sites back from the brink, and figured out what consistently works in an industry that never stays still.
If you want to know exactly what successful SEOs are doing differently in 2025 then you must attend SEO:IRL.
[CONNECT & HAVE FUN]
MEET NEW FRIENDS & THE TOP SEOS IN THE WORLD IRL
Tired of answering "What is it exactly that you do" to normies? Come join us!
SEO IRL gathers some of the world’s most well-known SEOs, plus 400 others from every corner of the industry—ecommerce pros, affiliate specialists, technical geeks, and everyone in between. Whatever your focus, you’ll find people who "get" you.
This is your chance to finally meet online colleagues in person, or grab a photo with someone you’ve watched on YouTube for years. You could end up meeting a future client, a new partner, or just someone you click with instantly. There’s plenty of time set aside for real conversations, and the venue is both trendy and inspiring...perfect whether you thrive in a crowd or prefer quieter corners.
It’s a genuinely welcoming space for everyone in SEO, and a rare opportunity to connect, learn, and have a good time. Don’t miss out.
[CONVENIENT LOCATION]
IRL IS IN THE CREATIVE HEART OF CANADA
[SEO: IRL] will be held in Ontario, Canada (often called the creative heart of the country) with plenty of trendy coffee shops to explore and meet the people you've met at the conference.
It’s also a major hub, so it's just one flight away from many U.S. cities and other major cities around the world, making it a convenient destination for most travelers.
Why not make a full trip out of this? If you’re coming solo, you’ll find a vibrant nightlife with great spots like King Street West (famous for its bars and clubs), The Drake Hotel (a well-known artsy venue with live music), and Bar Raval (locals love the Spanish tapas and cocktails).
If you’re bringing family, there’s plenty nearby as well: Niagara Falls is close, along with the famous Toronto Zoo, and outdoor activities like hiking at High Park, Don Valley Trails, and Rouge National Urban Park.
Whether you’re traveling alone or with family, Ontario offers plenty to see and do beyond the conference.
TWO JAM-PACKED, UNFORGETTABLE DAYS
[SEO:IRL] Is now TWO FULL days. Here's the conference schedule
SESSION 1
- Starting at 8:00 AM
- Keynote speech
- First 4 speakers
- Lunch break
SESSION 2
- Starting at 2:00 PM
- Keynote speech
- Second 4 speakers
- Refreshment break
SESSION 1
- Starting at 8:00 AM
- Keynote speech
- First 4 speakers
- Lunch break
SESSION 2
- Starting at 2:00 PM
- Keynote speech
- Second 4 speakers
- Refreshment break
GET YOUR [SEO:IRL] TICKET NOW
Select the ticket for you below. Please note that space is limited.
Take advantage of the early bird offer for the best price.
EARLY BIRD PRICING EXPIRES IN...
John Wright
Co-Founder
Unreal panelists and happy to see some friends like Bibi the Link Builder, Fery Kaszoni and Jabez Reuben.
I don't know Shiv Narayanan yet but his presentation I felt like it was the biggest unfair advantage any SaaS or marketing company could have.
I almost feel like I stole something.
Razy Shafiee
Machine Learning Engineer
Overall, SEO IRL 2024 was a phenomenal experience, and I'm excited to apply what I've learned moving forward.
Thank you to everyone who made this event possible (Matt Mitchell and many others)!
Lidia Macarchina
Digital Marketing PM
Great event with insightful updates in the SEO world.
Amazing networking opportunities with the best specialists in the field.
Thanks Steve Toth for organizing the SEO IRL 2024. Looking forward to the next one!
Shalin Patel
Search Marketer
Had a great time at the SEO IRL 2024!
Gained an ocean of insights as all of the amazing speakers took a deep dive into what's really going on in SEO, and with Google.
The insights on the recently leaked Google search documents ( OHHH IT'S REAL) were very insightful and thought provoking!
Edwin Romero
E-commerce Strategist
Wrapping up my weekend in Canada.
The highlight? SEO IRL. I was able to meet friends I’ve made over the years and I gained some great insights.
Steve Toth shared how approached ChatGPT prompts and GPT building (he made me want to step up my GPT game).
Amazing experience and happy to have attended this year!
Nicholas C
Builder & Recruiter
Just wrapped up an incredible day at SEO IRL Toronto.
The event delivers practical knowledge and valuable insights to help us keep up with the ever-changing SEO industry.
It's always fun to learn and stay on top of the latest trends. Can't wait for next year's event!
Manny Diaz
Senior SEO Strategist
Truly inspired after attending SEOIRL.
So many knowledge bombs were dropped by the incredible Michael King + Fery Kaszoni and all the other amazing speakers that i could barely keep up or take any meaningful pictures . ??
Huge shoutout to Steve Toth and his entire team for hosting the best SEO conference in all of Canada.
Het Mavani
Performance Marketer
Tons of immensely valuable information at SEO IRL today underscores how amazing the search community in Toronto is!
It was one of the best Fridays in a long time learning from a brilliant line up of speakers & panelists: Steve Toth, Shiv Narayanan, Bibi the Link Builder, Michael King, Massimiliano Geraci, ? Vaibhav Kakkar, Fery Kaszoni, Sam Oh & Sara Taher.
Nik A
Freelance SEO
Great panel discussion today at #SEOIRL!
Fingers hurt from typing all my notes.
So many ideas to explore further and test!
Mahendra Pratap
Digital Marketing Specialist
Attended the SEO IRL event today—insightful discussions on AI, NLP, Retrieval-Augmented Generation (RAG), and Google AI updates.
And much more from Michael King , ? Vaibhav Kakkar , Fery Kaszoni , Shiv Narayanan, Massimiliano Geraci, Steve Toth.
Giovanni Guillabert
SEO Director
It’s Monday, and my head is still buzzing from last Friday’s incredible event: SEO IRL 2024. Ariane Gauthier and I were at #SEOIRL in Toronto, the SEO event organized by Steve Toth.
Thanks to all the speakers for bringing real value and sharing concrete and inspiring content!
Jess Joyce
Organic Revenue Growth
Made it back home? after #SEOIRL and have to say a hugeeeeeee thank you to Steve Toth for another great event.
Great talks, amazing attendees I got to catch-up with and meet, and the speakers were wonderful.
THANKS TO OUR SPONSORS
SEO IRL Would not be possible without the sponsors below.
Want to sponsor this event? Click here >
DATE
October 16–17, 2025
LOCATION
MaRS Discovery District, Toronto
CUTTING-EDGE SEO
18 speakers on SEO, AI SEO & More
CONNECT & HAVE FUN
See you there!
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